LATEST ARTICLES

Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right

Online marketing usually consists of SEO, social media marketing, and PPC, and that is what, in short, search engine marketing (SEM) is. What people either do not recognize or, out of various reasons, lack the will to recognize and do is that there are other creative and very useful tactics to be found within SEM. To name a very productive...

Building a Community Around Your New Online Store

Setting up a great ecommerce store and website is the first step in opening an ecommerce business. However, in order for any business to succeed, it needs to have a big and loyal community of customers and supporters. Companies that have managed to establish such community enjoy benefits such as more word of mouth promotion, more trust, repeated orders,...

The Ultimate Guide to Epic Content That Goes Viral

Content marketing is an excellent marketing strategy that can ultimately help you increase traffic to your website, get more leads and grow your revenue. Unfortunately, producing good content is just not enough anymore. To grow your business, you have to continuously create content that is way above average. You need to create content that is so good that people can’t...

Don’t Make These 6 Mistakes in Your Ecommerce Business

In these modern times with services and customizable platforms for everything imaginable through the power of technology and the Internet, it’s quite easy to create an e-business. Still, it is also very easy to overlook important details (or whole business processes) that can hold you back or sabotage your ecommerce business before it even properly started doing business. When that...

How Much Do Keywords Still Matter?

Back in the 1990’s or early 2000’s if you were a part of the SEO scene you know that keyword density reigned supreme as the quickest method of making money. People made a fortune literally overnight and many a webmaster feverishly calculated the keyword to total word count ratio in an attempt to hit that perfect keyword density per...

E-Commerce Branding: Why You Should Develop a Personal Brand

In the past few years, we’ve seen a large number of companies moving their business online to cater to the purchasing habits of a modern shopper. It’s no longer just the giants like Amazon, e-Bay and Alibaba, the marketplace has become pretty crowded. In this competitive atmosphere, having a quality product that delivers on its promised features and offering it...

Why Content Marketing Should Be a Startup Marketing Priority

What do you think of when you hear the words “content marketing”? Stop and consider it for a minute. How much do you know about this concept? If you are an entrepreneur who has just ventured into the world of startup business, these words should sound more than familiar. If they don’t, then you need to read this article...

6 Email Personalization Techniques That Go Beyond a Name

You have probably heard of Dale Carnegie’s famous book How to Win Friends and Influence People in which he states: “Remember that a person's name is to that person the sweetest and most important sound in any language.” If you are a human being with feelings, you understand this to be true, but I’m sure it’s the same with cats...

How to Increase Your Sales through Long Tail Keywords

The importance of keywords for your website's SEO is undeniable. In a nutshell: careful choice of target keywords gets you more search engine traffic, which increases the chances that your target audience will find you, eventually leading to an increase in sales as well. One of the best practices of search engine optimization entails creating proper keywords and phrases that...

7 Easy Steps to Become a Successful Guest Blogger

Guest blogging is a great marketing technique that can bring you many benefits. Whether you want to drive traffic to your website or build links, becoming a successful guest blogger actually requires thoughtful preparation and execution. There are certain guidelines you should follow in order to successfully post on other blogs. Following the 7 steps outlined in this article can...