So you want to know how to improve your search CTR?
When I first embraced SEO, I didn’t take click-through rate seriously. Back in the days, it was a lot easier to rank on page one of Google, with much less effort. But the tide is changed now. Google algorithm updates have changed everything.
Everyone is aiming for the #1 position in Google. Because that’s where the real clicks and action takes place. A recent Study by Catalyst Search Marketing revealed that, “83% of Page one organic search clicks go to the first four organic results.”
This data tells us that ranking on the first page is great. Because it can get the most traffic and brand visibility. But that is outright difficult especially when you’re targeting a seed keyword (e.g. seo agency).
Even when you’re targeting long-tail keywords, you still must work hard to give your web pages the initial boost. Boosts such as social signals, natural links and brand mentions.
Now that you know the difficulty associated with the number 1 position, how do you drive targeted organic traffic to your site? Read More