5 Myths About App Store Optimization

An app can be flawless and indispensable, but if no one discovers it, it can all be in vain. App store optimization (ASO) is surely one of the most important parts of a mobile app marketing strategy, because around half of all app downloads still occur when users find something that appeals to them while browsing the app […]


6 Insightful Questions to Boost Your Conversions

Instead of only asking yourself what you can do to improve your product or service and comparing it to those of your rivals, you should ask yourself another important question first. What can you do about the way you present your product or service in order to boost your conversions? Think about how many people […]


How to Increase Your SEO Traffic With Long Tail Keywords

You’ve finally found it! The simple guide for improving your search traffic with long-tail keywords. Trust me, it’s not that hard – not when you know what to do. At the AMA Content Marketing Conference, Chris Baggott of Compendium revealed that, 70% of searches are long-tail searches. These types of keywords are less competitive and convert […]


Resource-Based Marketing: 5 SaaS Companies That Are Doing It Right

Online marketing usually consists of SEO, social media marketing, and PPC, and that is what, in short, search engine marketing (SEM) is. What people either do not recognize or, out of various reasons, lack the will to recognize and do is that there are other creative and very useful tactics to be found within SEM. […]


Don’t Make These 6 Mistakes in Your Ecommerce Business

In these modern times with services and customizable platforms for everything imaginable through the power of technology and the Internet, it’s quite easy to create an e-business. Still, it is also very easy to overlook important details (or whole business processes) that can hold you back or sabotage your ecommerce business before it even properly […]


How Much Do Keywords Still Matter?

Back in the 1990’s or early 2000’s if you were a part of the SEO scene you know that keyword density reigned supreme as the quickest method of making money. People made a fortune literally overnight and many a webmaster feverishly calculated the keyword to total word count ratio in an attempt to hit that […]


E-Commerce Branding: Why You Should Develop a Personal Brand

In the past few years, we’ve seen a large number of companies moving their business online to cater to the purchasing habits of a modern shopper. It’s no longer just the giants like Amazon, e-Bay and Alibaba, the marketplace has become pretty crowded. In this competitive atmosphere, having a quality product that delivers on its […]


Why Content Marketing Should Be a Startup Marketing Priority

What do you think of when you hear the words “content marketing”? Stop and consider it for a minute. How much do you know about this concept? If you are an entrepreneur who has just ventured into the world of startup business, these words should sound more than familiar. If they don’t, then you need […]


6 Email Personalization Techniques That Go Beyond a Name

You have probably heard of Dale Carnegie’s famous book How to Win Friends and Influence People in which he states: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” If you are a human being with feelings, you understand this to be true, but I’m sure it’s […]


How to Increase Your Sales through Long Tail Keywords

The importance of keywords for your website’s SEO is undeniable. In a nutshell: careful choice of target keywords gets you more search engine traffic, which increases the chances that your target audience will find you, eventually leading to an increase in sales as well. One of the best practices of search engine optimization entails creating […]

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