word
Nina Matic

How to Encourage Word-of-Mouth Marketing for Your E-commerce Business

As an owner of an e-commerce business, you have probably invested a lot of thought and effort into your marketing strategy. Maybe you spend a lot of money on expensive ads, maybe you organize elaborate product promotions, or you have an extensive e-mail list for sending out newsletters. As much as all these tactics work […]

seo tools
Iva Devcic

5 All-Around SEO Tools for Ecommerce Websites

Ranking as close as possible to the top of the search engine results pages (SERP) is every ecommerce website’s goal. Ranking high can help you grow your business by driving more traffic to your site and ultimately increasing your sales. In order to improve your rankings, you need to optimize your site for search engines. […]

smartphone-381237_1280
Martin Laksar

5 Myths About App Store Optimization

An app can be flawless and indispensable, but if no one discovers it, it can all be in vain. App store optimization (ASO) is surely one of the most important parts of a mobile app marketing strategy, because around half of all app downloads still occur when users find something that appeals to them while browsing the app […]

online marketing legal issues
Anja Logožar

Three Key Legal Issues Online Marketers Need to Know About

A business without marketing doesn’t do so well nowadays. Marketing is not only beneficial, but also needed in order for your business to succeed. Marketing solidifies relationships with your clients, and also attracts new ones. Your clients and customers should know that you care about them, their needs, wishes, but also about their data and […]

analytics
Andrej Hendelja

6 Steps to Diagnosing Traffic Drops with Google Analytics

Every once in a while, a business can experience a drop in web traffic. Such a scenario probably wouldn’t be so troublesome if it weren’t for its negative effect on the business’s online sales, which is the whole point of having a website. That’s why diagnosing the cause of the drop is crucial, so that […]

outreach
Vuk Oreb

How Influencer Outreach Can Revive Your Content Marketing Strategy

There are bulletproof methods to a content marketing strategy. Actions that, when applied, give the results you need. You probably know all of them by now, step by step: do your market research, find your niche, identify your target audience and their online trends, find out what your target audience loves, find out what they’re missing and […]

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Nika Said

How to Create Landing Pages that Convert

Probably every company that wants to establish a strong online presence spends a considerable amount of time and money on their online marketing efforts. They pay for search and social media ads, publish blog articles regularly, and work on generating organic traffic. But, for some reason, many are not seeing conversions that would have a […]

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Andrej Hendelja

How to Use Content Marketing For a “Dull” Industry

Content marketing is all about creating, distributing and sharing meaningful and efficient content that attracts and engages your target audience, drives traffic to your website, boosts the awareness of your brand and, eventually, increases your sales. Creating fun and attractive content that provides extra value to your readership is easy if you own a cosmetics […]

prospect
Ana Gabrilo

5 Tips On What To Do With Your Non-Responsive Prospects

So you’ve tried everything to get to your prospect, but it’s just not happening. Don’t worry, this is not an unusual situation. Know that your prospects are busy people, and chances are, they are not actively avoiding you, but simply have a lot on their plate right now. Therefore, even with your shining personality, and […]

traffic
Vedran Greblo

4 Simple Reasons Your Blog Isn’t Getting Traffic

So you started a new blog, set everything up, read every advice there is on how to blog and what content to put on your blog. You’ve been doing this for a while and now it’s time you address that elephant in the room: Why am I not getting traffic? Too many an enthusiastic blogger […]

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